Unique content for Your website...tips

With any website good unique content is required that engrosses the reader but also encourages them to look deeper into your content and hopefully use your services or for the more difficult tasks will become confident in what you say to purchase a product or service.
Unique content though has had me thinking back to all those times at school, when we had to write essays, god did i hate doing that and i was always last to hand in the homework essays... remember what they said you have a, start, middle & finish, it's just the same with unique content it's just an essay on a chosen topic. But here we are a few years later and i'm writing regularly, not that i feel that i'm some kind of expert writer by any stretch of the imagination, but at least it is unique, it just takes practice . The more you practice the better you will get at it ( well i hope i do anyway)... It's so easy online nowadays to just copy and paste but when someone else writes your content you can loose the personality of the website. Its also important to keep your content interesting and relate what you are talking about to different things or different times, this allows you to expand on your topic. I always say that if you take the time to do it people will read it, as you are now. Some people will like it, some won't but as they say "you can't please all the people all the time, but you can please some people some of the time".
This article shows exactly what i mean as it is about a relatively boring subject of "unique content" when i first looked at this an thought what do i say about it suddenly it dawned on me there really isn't a lot to say, as it does what it says on the tin, so to speak. I ended up writing about it in a different way where i'm talking around the subject.
It reminds me of a of something i used to scribble on the blackboard as a kid, it went like this:-
"If you have noticed this notice, you may have noticed that this notice was not worth noticing".
My point is that even the most boring subject have something to say and all the time you will be building up keyword density which can help with website optimisation and from blogs like this helps with links but that's another subject.