Wednesday, March 26, 2008

Facebook is about to pass Myspace in the traffic ranks

Facebook is about to pass Myspace in the traffic ranks according to comScore's estimate of unique visitors per day, which increased for both social networks: Facebook was up 2.6%, from January to February, while MySpace grew 3%.
MySpace

Total Uniques: 68 million. Down 1%
Average Daily Visitors: 17.7 million. Up 3%
Average Minutes Per Visitor: 242.9 Up 19%

Facebook

Total Uniques: 32.4 million. Down 4.2%
Average Daily Visitors: 8.6 million. Up 2.6%
Average Minutes Per Visitor: 161.3 Down 6.2%

But things look really interesting when you analylise the 2 websites international traffic. Facebook continues to close on MySpace's visitor total: At 100.7 million unique visits in January, Facebook is now about 8% smaller than MySpace' 109.3 million. A year ago, MySpace's worldwide lead was nearly 4 time that amount.
In terms of unique visitors per day, Facebook has already eclipsed MySpace. It did this in November. Its easy to see why Facebook keeps playing up its international growth plans, which have only just started to kick in.

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